Mission & Vision
Where the market serves life
To illuminate impact, a future where carbon and justice are a single metric.
Mission:
To identify and celebrate organisations worldwide that are turning the commitment to decarbonisation into measurable action—while honouring the broader conviction that justice for the poor, care for creation, and integrity in markets are one and the same.
Vision:
A world where every climate solution is judged not only by its carbon impact, but by its contribution to human dignity, ecological balance, and the common good. We work for a future where markets serve life, not the other way around.
A Shared Reality:
This is not a utopia. It is already happening, in pockets, in projects, in people. We simply try to find them, name them, and let their light spread.
WHERE TO FIND US:
Registered Office: 7 Bell Yard, London, WC2A 2JR, United Kingdom
Switchboard: +44 (0) 330 818 7382
© 2026 Green Cross United Kingdom. All rights reserved.