Cropin

This award recognises an AI platform that directly cuts greenhouse gas emissions from agriculture by shifting conventional farming towards regenerative, low‑carbon practices. In 2025, Cropin deployed FIRST Potato, a pilot programme that delivered daily, plot‑specific advisories to growers in the UK, Germany and Denmark, enabling optimised irrigation, reduced pesticide use and lower water consumption – each a direct source of agricultural emissions.

By replacing intensive tillage and chemical inputs with regenerative methods that restore soil health and reduce environmental footprint, the platform accelerates decarbonisation in one of the world’s hardest‑to‑abate sectors. Beyond operational efficiencies, Cropin’s approach is deeply aligned with global climate goals.

The pilot is scientifically validated by Aarhus University, and the company is a member of the European Carbon+ Farming Coalition, a World Economic Forum initiative supporting the European Green Deal’s carbon neutrality targets. For proving that artificial intelligence can make regenerative agriculture measurable, bankable and scalable – turning crop‑by‑crop decisions into verifiable carbon abatement – Cropin receives this recognition.