Climate Town

Leadership in Climate Social Media

This award recognises a YouTube channel that has redefined climate communication by proving that rigorous science and sharp comedy can not only coexist but amplify each other. Founded by Rollie Williams — a comedian with a master’s degree in Climate Science & Policy from Columbia University — the channel combines careful research with a signature deadpan wit. In 2025 it tackled lawn culture, oil propaganda on television and the psychology of climate denial, all while growing to over 700,000 subscribers and mounting live climate‑comedy town halls in Brooklyn and Colorado. Beneath the satire lies a clear purpose: making climate literacy approachable, memorable and actionable.

Where traditional climate messaging often triggers paralysis or despair, Climate Town has carved a distinctive space that replaces anxiety with informed agency. Its videos are not only thoroughly cited but also end with concrete calls to action, from donating to contacting local representatives. The team also expanded into podcasting (The Climate Denier’s Playbook) and a newsletter, multiplying its reach. By demonstrating that decarbonisation content can be as engaging as it is urgent, this channel has become an indispensable model for reaching audiences that conventional climate journalism rarely touches. For pioneering a new format for climate communication that reaches audiences conventional journalism rarely touches, Climate Town receives this recognition.

Score: 85

Reference: https://www.climatetownproductions.com/youtube

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